Amazon Prime Day Australia 2025: Full list of deals

Amazon Prime Day
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Amazon Prime Day is an online shopping event that offers huge discounts on thousands of products for Amazon Prime customers. This year, the sale event will take place for 6 days, kicking off on 16 July, Tuesday and running until 21 July, Sunday.

This guide is your one-stop shop for all the best Amazon Prime deals. We will be updating the page regularly with fresh, hand-picked deals during the sale so be sure to check back if you don't want to miss out on the biggest bargains.

Remember, to get the best Amazon deals and coupons you need to be a Prime member, which is Amazon's premium subscription service. Sign up for a free Amazon Prime trial here.

There's no telling when these offers will disappear, so snap them up while you can!

Top Prime Day deals so far

  1. 25% off Apple AirPods (2nd Gen) with Charging Case: Experience superior sound quality and wireless convenience with Apple AirPods, available now on Amazon for just $164.
  2. Meta Quest 3 128GB: $799.99: Get the Meta Quest 3 on Amazon for the ultimate in virtual reality gaming and immersive entertainment
  3. $52 off Dyson Supersonic Hair Dryer: Dyson's award winning Supersonic Hair Dryer has been slashed by $220 - get it for just $429.
  4. DEERC D20 Mini Drone: $69.99: Take stunning 4K HDR Video with this feature packed, gimbal-equipped drone. This is the lowest price we have seen for this product.
  5. $50 off PlayStation 5 consoles: Level up your gaming with PlayStation 5 consoles, available now on Amazon for $749.95.
  6. Echo Pop: $79 Amazon's feature-packed smart speaker has been slashed to just $29 (RRP: $79). Similar discounts are available for the full-size Echo.
  7. $262 off Apple iPhone 15 Pro Max (256GB):Apple's latest and greatest iPhone is currently selling for $1,937 - down from $2,199.
  8. $18 off Apple AirTag 4 Pack: Find your belongings effortlessly with the Apple AirTag, available now on Amazon for precise tracking and peace of mind.
  9. Up to 15% off Jabra true wireless earbuds Take all your favourite tunes on the go with these affordable yet powerful earbuds

Best tech deals


19% off Apple AirPods with Charging Case
19% off Apple AirPods with Charging Case | $219 $177

It's rare to get an Apple AirPods discount over 20% even during seasonal sales so don't miss this deal while it lasts. For a limited time, you can score $42 off the RRP.



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Home entertainment deals

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Best video game deals

$50 off PlayStation 5
$50 off PlayStation 5 | $799.95 $749.95

The once impossible-to-buy PlayStation 5 is finally back in stock - it's also 6% cheaper during Amazon Prime Day, which works out to a neat little saving of $50.



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37% off Logitech G920 Driving Force Racing Wheel
37% off Logitech G920 Driving Force Racing Wheel | $549.95 $349

Logitech G920 Driving Force Racing Wheel is tailor-made for Xbox and PC racing games. It simulates the feeling of driving a real car with precision steering and pressure-sensitive pedals. Get it for $210 off the RRP.



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Up to 76% off Ubisoft games
Up to 76% off Ubisoft games

Amazon has knocked up to 76% off Assassin's Creed Valhalla and Immortals Fenyx Rising for Xbox One, PlayStation 4, Nintendo Switch and PS5. Prices start at $23.



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Ring Fit Adventure for $109.95
Ring Fit Adventure for $109.95

The Nintendo Switch fitness game Ring Fit Adventure has been slashed by 12%. That's down from an RRP of $124.95.



Buy for $109.95 (Previously $124.95)

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Best health and fitness deals

29% off Oral-B iO 8 Electric Toothbrush with Travel Case
29% off Oral-B iO 8 Electric Toothbrush with Travel Case | $689.00 $490.37

For a limited time, get 29% off the Oral-B Pro 2000 Black Electric Toothbrush. Normally selling for $689.00, it's now down to just $490.87. The package also includes a travel case.



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Up to 52% off RENPHO Massagers
Up to 52% off RENPHO Massagers

The RENPHO Massager range has been slashed by up to 52%. There are a variety of models available including foot massagers, neck massagers and massage guns.



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Save on Huawei smartwatches
Save on Huawei smartwatches

Get up to 10% off select Huawei smartwatch products. Discount applied in prices displayed.



Buy from $159
Save on Optimum Nutrition
Save on Optimum Nutrition

If you need supplements, you need to check out the variety from Optimum Nutrition. This includes protein powders, pre-workout and more.



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Best home and kitchen deals

28% off Philips Air Purifier 2000I
28% off Philips Air Purifier 2000I | $549 $395.00

Cop a massive discount on an air purifier that removes 99.9% of allergens.



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50% off ECOVACS DEEBOT N8 Robot Vacuum Cleaner
50% off ECOVACS DEEBOT N8 Robot Vacuum Cleaner | $999 $498.99

ECOVACS DEEBOT N8 combines robot vacuuming and mopping in a single unit. Boasting 2300Pa suction power and 99% bacterial removal, this model is particularly well suited for people with pets. It also features multi-floor mapping and auto-carpet detection, allowing you to set and forget.



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37% off Philips Essential Air Fryer with Rapid Air Technology
37% off Philips Essential Air Fryer with Rapid Air Technology

Get the Philips Essential Air Fryer for 37% off the RRP, bringing the total to just $189. It's super easy to clean and allows you to fry, bake, grill or roast.



Buy for $189.00 (was $299)
29% off De'Longhi Magnifica S
29% off De'Longhi Magnifica S

The De'Longhi Magnifica S is 29% off the RRP right now. Normally $699, it's selling for $498 - that's a saving of around $201! It's designed to make barista quality coffee in just one touch and also comes with a milk frother.



Buy for $498 (Was $699)

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Best fashion and beauty deals

8% off Dyson Supersonic Hair Dryer
8% off Dyson Supersonic Hair Dryer

Get 8% off Dyson Supersonic hair dryer in Iron/Fuchsia on Amazon, down down to $594.99.



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Up to 50% off Bonds
Up to 50% off Bonds

Shop a massive 50% off selected Bonds men's, women's, kids and baby.



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Up to 50% off Skechers
Up to 50% off Skechers

Enjoy up to 50% off Skechers footwear. If you're looking for a sneaker that doesn't compromise on comfort, this is the shoe for you.



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Up to 46% off Philips beauty
Up to 46% off Philips beauty

Score up to 46% off selected products from the Philips beauty range.



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    Best miscellaneous deals

    Audible 30 days for free
    Audible 30 days for free

    To coincide with Prime Day, Amazon has extended its Audible trial - pay nothing upfront and get 30 days free. The audio books are yours to keep even after you cancel.



    Sign up now
    50% off bestselling books
    50% off bestselling books

    There's a huge range of books to choose from including new-releases and bestsellers. Prices start at just $4.



    Buy from $4
    30% off Samsonite Backpacks
    30% off Samsonite Backpacks

    Get up to 30% off the Samsonite luggage range including the LEVIATHAN Laptop Backpack - down from $199 to $139. It comes with a 15.4 inch padded laptop compartment and inline skate wheels.



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    22% off Johnnie Walker Blue Label Scotch Whisky 700ml: $248.88
    22% off Johnnie Walker Blue Label Scotch Whisky 700ml: $248.88

    Get 22% off Johnnie Walker Blue Label Scotch Whisky 700ml on Amazon. Valid for a limited time only. T&Cs apply.



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    56% off Gorilla-grip tripods
    56% off Gorilla-grip tripods

    Amazon is selling the Joby Gorilla 500 Compact Tripod for $33.98. That's a saving of over $44.



    Buy for $34.41 (was $79)
    35% off select Lego Architecture sets
    35% off select Lego Architecture sets

    The Lego Architecture range reimagines some of the world's most famous city skylines and pop culture environments in Lego form. Get up to 35% off for a limited time only.



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    Search Amazon Prime Day deals

    Our shopping experts have searched through thousands of Prime Day deals to bring you the best of the best across tech, appliances, video games and more.

    Use the filters below to search for specific brands or products.

    Deal

    Air fryers starting at $39.99

    Deal

    FREE DashPass from DoorDash for 2 Years

    Expires 14 Nov 2026
    Code

    $20 off your first beauty products purchase

    Deal

    $445 off Apple 2024 MacBook Air (15-inch with M3 chip): $1,754.10

    Expires 28 Feb 2025
    Deal Editor's pick

    49% off SanDisk 128GB Extreme microSDXC: $22.99

    Expires 28 Feb 2025
    Deal

    $212 off Samsung Galaxy S24 Ultra (256 GB): $1,987

    Expires 28 Feb 2025
    Deal

    22% off Johnnie Walker Blue Label Scotch Whisky 700ml: $248.88

    Expires 28 Feb 2025
    Deal SALE

    Up to 50% off clearance limited edition wines and spirits

    Deal

    Up to 70% off select designer women's watches

    Expires 28 Feb 2025
    Deal

    Up to 50% off selected books

    Deal

    Up to 50% off + FREE shipping on select luggage

    Deal Editor's Pick

    Up to 20% off Apple Airpods

    Deal

    Up to 60% off PlayStation 5 games

    Deal

    Up to 38% off Garmin smartwatches

    Deal

    Up to 70% off over 700 Kindle titles

    Free Delivery

    FREE delivery on your first eligible order

    Deal

    $250 off Apple iPhone 15 (512 GB): $1,799

    Verified Today Expires 28 Feb 2025
    Deal

    Up to 88% off: Today's Deals

    Verified Yesterday
    Deal

    28% off HERO13 Black: $487.99

    Expires 28 Feb 2025
    Deal

    18% off Panasonic Premium Automatic Bread Maker SD-R2530KST

    Expires 28 Feb 2025
    Deal

    $317 off Apple 2022 MacBook Air Laptop with M2 chip: $1,582.40

    Expires 1 Mar 2025
    Deal

    $202 off Apple 2024 MacBook Air (15-inch with M3 chip): $1,824.80

    Expires 1 Mar 2025
    Deal

    50% off Rimmel London Extra Super Lash Mascara: $6.97

    Expires 28 Feb 2025
    Deal

    15% off Breville The Smart Scoop Ice Cream Maker: $448.99

    Expires 28 Feb 2025
    Deal

    20% off Philips Essential Airfryer: $159.29

    Expires 28 Feb 2025
    Deal

    41% off Nutri Ninja Foodi Airfryer Deluxe Ninja Air Fryer: $178

    Expires 28 Feb 2025
    Deal

    39% off Braun Household TexStyle 5 Steam Iron

    Deal

    41% off Tefal Ultraglide Plus Anti-Calc Steam Iron

    Expires 28 Feb 2025
    Deal

    47% off Thermos Stainless King Vacuum Food Jar: $24

    Expires 28 Feb 2025
    Deal

    34% off Google Nest Smart Security Camera 2-pack: $410.80

    Expires 28 Feb 2025

    More deals you can get right now

    Not interested in Amazon Prime Day? Here are all the best deals you can grab from other online stores over the same time period.

    Motorhome Republic Motorhome Republic

    10% off selected motorhomes from top brands

    Ends

    Amazon Amazon

    $445 off Apple 2024 MacBook Air (15-inch with M3 chip): $1,754.10

    Ends

    THE ICONIC THE ICONIC

    Up to 30% off your orders

    Ends

    adidas adidas

    Up to 50% off selected styles from adidas collaborations

    Ends

    Superspares Superspares

    5% off your next order

    BritBox BritBox

    Watch 100s of FREE TV shows for 7 days

    JSHealth Vitamins JSHealth Vitamins

    Up to 25% off + a chance to WIN a Galentine's Glow Up

    Ends

    RedBalloon RedBalloon

    Up to 20% off hot air balloon and luxury supercar rides

    Ends

    Adore Beauty Adore Beauty
    Exclusive

    Further $20 off on $99+ orders upon signup

    Get deal
    Exclusive
    Dyson Dyson
    Top Pick

    Up to $550 off Dyson vacuums, purifiers and Beauty range

    Get deal
    Top Pick
    Lekker Bikes Lekker Bikes

    Up to $550 off eBikes

    Ends

    David Lawrence David Lawrence

    20% off dresses

    Ends

    Dyson Dyson

    $301 off Dyson Cyclone V10™ vacuum

    Ends

    THE ICONIC THE ICONIC

    Further 50% off exclusive styles

    Ends

    QuiteLike QuiteLike
    Exclusive

    Up to $234 across your first 5 deliveries + FREE shipping on your first box with code FINDER210

    Ends

    Get deal
    Exclusive
    Kalaurie Kalaurie

    10% off first orders at Kalaurie

    Ends

    Dell Dell

    5% off with code

    Ends

    Dyson Dyson

    $221 off Dyson Supersonic Nural Intelligent hair dryer

    Ends

    FILA FILA

    Up to 60% off outlet

    THE ICONIC THE ICONIC

    Up to 20% off tech and audio

    Ends

    Supre Supre

    30% off wardrobe refresh

    Ends

    Dyson Dyson

    $200 off Dyson Hot+Cool™ Jet Focus

    Ends

    Groupon Groupon

    Up to 46% off Event Cinema vouchers

    Ends

    Dyson Dyson

    $550 off Dyson Gen5outsize Complete cordless vacuum

    Ends

    Dyson Dyson

    $322 off Dyson V8 vacuum

    Ends

    MyHouse MyHouse

    Up to 50% off new arrivals

    Ends

    The North Face The North Face

    Up to 30% off select styles

    Ends

    Dyson Dyson

    $161 off Dyson Airstrait straightener and dryer

    Ends

    Clearly Clearly

    15% off all contacts

    Ends

    Clearly Clearly

    Up to 50% off clearance frames

    Ends

    Europcar Europcar

    Up to 20% off car rentals

    Ends

    House House

    Up to 50% off everything

    Ends

    Renogy Renogy

    6% off sitewide

    Ends

    Robins Kitchen Robins Kitchen

    Up to 50% off RRP + extra 15% off all cookware

    Ends

    Nat'v Basics Nat'v Basics

    51% off Cheeky G Marle Grey

    Ends

    Baccarat Baccarat

    Up to 70% off off cookware, knives and more

    Ends

    Nat'v Basics Nat'v Basics

    75% off Racer Crops

    Ends

    Vistaprint Vistaprint

    50% off select mugs and canvas prints + up to 25% off personalised products

    Ends

    Lovehoney Lovehoney

    $40 lingerie deals: Up to 50% off

    Vistaprint Vistaprint

    Up to 40% off + 50% off select signage & mugs

    Ends

    Dell Dell

    15% off selected XPS Laptop

    Ends

    Amazon Amazon

    $317 off Apple 2022 MacBook Air Laptop with M2 chip: $1,582.40

    Ends

    Vistaprint Vistaprint

    Up to 50% off Valentine's Day gifts

    Amazon Amazon

    $202 off Apple 2024 MacBook Air (15-inch with M3 chip): $1,824.80

    Ends

    RedBalloon RedBalloon

    Valentines Gift for Couples from $30

    Ends

    Princess Cruise Lines Princess Cruise Lines

    Up to 40% off, free room upgrades, and free 3rd & 4th guests

    Ends

    Lovehoney Lovehoney

    Up to 70% off clearance

    Shark Clean Australia Shark Clean Australia

    $100 off Shark Stratos Cordless Pet Pro Vacuum with Clean Sense IQ

    Ends

    Ninja Kitchen Australia Ninja Kitchen Australia

    Bundle and save up to $148 on Ninja appliances

    Ends

    Adrenaline Adrenaline

    20% off Jet Boat Ride for 30 Minutes - Circular Quay

    Ends

    Motorhome Republic Motorhome Republic

    Up to 40% off motorhomes across Australia

    Ends

    GoDaddy GoDaddy

    Extra 10% off sale

    Ends

    Swarovski Swarovski

    Receive a Swarovski mirror with a comb

    Ends

    Shark Clean Australia Shark Clean Australia

    30% off FlexStyle Air Styling & Drying System

    Ends

    Lovehoney Lovehoney

    3 for 2 on sexy panties

    Culture Kings Culture Kings

    20%+ off the biggest brands

    Ends

    Shark Clean Australia Shark Clean Australia

    $50 off Shark Steam & Scrub with Steam Blaster

    Ends

    Lovehoney Lovehoney

    Buy one, get one 50% off on selected Essentials

    Amazon Amazon

    $212 off Samsung Galaxy S24 Ultra (256 GB): $1,987

    Ends

    Shiels Shiels

    Up to 60% off storewide at Shiels

    Ends

    Amazon Amazon
    SALE

    Up to 50% off clearance limited edition wines and spirits

    Get deal
    SALE
    Amazon Amazon

    Up to 70% off select designer women's watches

    Ends

    LSKD LSKD

    Up to 70% off sale + FREE shipping on all orders

    Lack of Color Lack of Color

    Up to 70% off: Online Warehouse Sale

    Ryderwear Ryderwear

    Up to 80% off outlet

    Amazon Amazon

    26% off De'Longhi 360° Cooling Pedestal Fan

    Uber Eats Uber Eats
    Exclusive

    $10 off your first order when you spend $30 or more

    Ends

    Exclusive
    Merry People Merry People

    FREE shipping and returns + 12-month warranty

    Amazon Amazon

    $250 off Apple iPhone 15 (512 GB): $1,799

    Ends

    gorman gorman

    50% off selected styles

    House House

    Up to 60% off + extra 20% off all sets

    gorman gorman

    20-50% off sale

    Ends

    Princess Highway Princess Highway

    $50 & under sale at Princess Highway

    Shiels Shiels

    25% off Citizen and Tommy Hilfiger watches at Shiels

    I Love Linen I Love Linen

    Up to 30% off storewide at I Love Linen

    Gymshark Gymshark
    Exclusive

    Up to 50% off + $20 off orders over $200

    Exclusive
    Coach Outlet Coach Outlet

    40% off + buy 2, get 50% off at Coach Outlet

    Sephora Sephora

    Up to 50% off sale + extra 10% off with code


    What is Amazon Prime Day and how does it work?

    Amazon Prime Day

    Amazon Prime Day is a global shopping event exclusively for Prime members, offering significant discounts on thousands of items on the Amazon website. This includes third-party sellers and popular products from Nike, Converse, Microsoft, Sony, Samsung, Nintendo, Dell, KitchenAid and hundreds more.

    All product categories will be participating in the sale, which means you can score great discounts no matter what you're looking for. In short, if Amazon sells it, a deal should be available during the sale.

    Amazon Prime Day is chiefly aimed at Prime customers, which means you will need to be a member to get the best deals. Amazon Prime costs $9.99 per month. However, you can currently sign up for a 30-day free trial. If you time the trial properly, this means you can grab some amazing deals during Amazon Prime Day without paying anything extra.

    What is Amazon Prime?

    Amazon Prime Day

    Amazon Prime is the backbone of Amazon's delivery services, allowing customers to get fast and free deliveries and free returns for the cost of an annual or monthly subscription.

    The perks don't just stop there - you also get access to Amazon's streaming services. This includes:

    • Prime Video: A Netflix-style streaming service with over 2,000 titles.
    • Amazon Music: A Spotify competitor boasting 2 million songs.
    • Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store.
    • Prime Gaming: Free access to a selection of PC games, with more added every month (plus free in-game loot for select titles).

    Different types of Prime Day deals

    Amazon has decided to make shopping Prime Day super easy by featuring a colour-coded blue badge on the Prime Day deals. That way, it's super easy to spot the red-hot offers among the madness on Amazon.

    There are three different types of deals you ought to know before Prime Day.

    • Deal of the day - This can comprise of a single item or set of closely related items. The offer is usually pretty massive, lasting only for one day.
    • Best deal - This type of offer can last across the whole Prime Day event. Again, it can include just the one product, or multiple related items.
    • Lightning deals - These are one of the most popular offers on-site and are constantly watched by serious bargain hunters. They tend to last anywhere from a few minutes to a few hours, and are usually featured on highly sought-after products. It can turn the whole experience into a bit of a shopping frenzy - these offers are not for the faint of heart!

    What is the Shop Local store on Amazon?

    Amazon Prime Day

    Amazon has recently been putting effort into recognising Australian small businesses on its platform via a dedicated Shop Local store. Australian Prime members will be able to score exclusive discounts from these sellers during Australian Prime Day. If you prefer to shop locally, this is a great way to see a bunch of deals from Aussie-owned businesses in once place.

    The 'Shop Local' store features products from a number of local brands including 123 Nourish Me from Perth and Sofi Spritz from regional New South Wales. To find out more, head to Amazon's Shop Local store.


    Does Amazon US ship to Australia?

    Yes. When the Australian government extended GST payments to online purchases, Amazon briefly blocked its international sites in this country. However, it quietly reversed this decision shortly afterwards and you can now shop on Amazon's US site should the mood strike you. Just be aware that shipping fees will be higher and some third-party sellers will not send items to international customers. You can also see a range of US products on the Australian site via the Amazon Global Store.


    How big is Amazon Prime Day?

    Despite the COVID pandemic, Prime Day has continued to explode over the past few years with total sales significantly improving year on year. Last year's sale was the biggest two-day period ever for Amazon's third party sellers with more than 250 million items sold worldwide.

    Because of our proximity to the International Date line, Australian Prime subscribers were the first in the world to access the Prime Day offers, including the ones available direct from the US through the global store.

    That early start, and the fact that Australians can also take advantage of US sales through the global store means that Aussie Prime members get to enjoy savings across a huge range of categories for a massive 65 hours.

    The top-selling products during previous Amazon Prime Days have included the Fire TV Stick 4K, iRobot Roomba 692 Robot Vacuums and Crest 3D White Professional Effects Whitestrips. The most popular product categories included tools, beauty, nutrition, baby care, electronics, apparel and household products.

    Australian Prime members took advantage of the sale to stock up on all kinds of products ranging from detergents and nappies to video games and books. Here's a list of just some of the bestselling products from previous Amazon Prime Day sales:

    • Finish Powerball Dishwasher tablets
    • Dettol Antibacterial Disinfectant wipes
    • One month supply of Huggies nappies
    • Multipack of Coca-Cola
    • Soniq 4K Ultra HD TV
    • Bose Noise Cancelling Wireless Headphones
    • Philips Hue Smart Bulbs
    • Mario Kart 8 Deluxe
    • The Legend of Zelda Breath of the Wild
    • Super Mario Odyssey
    • The Barefoot Investor

    The history of Prime Day

    Prime Day was born in 2015, on the eve of the shopping platform's 20th birthday in the US. The goal was to offer a huge volume of deals (more than Black Friday) but make them exclusive for Prime members.

    The first event lasted 24 hours and included countries like the US, UK, Spain, Japan, Italy and more. It was so successful, that Amazon has claimed customers bought more items on that first Prime Day than on Black Friday 2014, which was the biggest Black Friday it had ever had at the time.

    Since then, Prime Day hasn't showed signs of slowing down, out-doing itself as each year goes by. For Australians, Amazon's launch in Australia in late 2017 has meant that this year is only our fourth Prime Day, but we're confident it's going to be the biggest yet.


    Amazon Prime Day vs Black Friday

    There's no denying that Prime Day and Black Friday are two of the biggest global shopping events, but they do differ in some ways.

    An obvious example is the fact that Prime Day is solely based on the Amazon platform. Black Friday is celebrated by all kinds of retailers, big and small, around the world. It also usually marks the beginning of Christmas gift shopping.

    While you've got access to a plethora of stores on Black Friday, Prime Day usually features some pretty hefty discounts - bigger than what you'll see on Black Friday. So if there's something you've had your eye on for a while, and see it discounted for Prime Day, we recommend adding it to cart ASAP. You never know if there'll be enough stock come Black Friday.

    In terms of sales, it's a little difficult to judge how successful Black Friday is because there's not one source of truth. However, Prime Day 2020 collected more sales than the previous Black Friday and Cyber Monday combined.

    In a way, Prime Day is Amazon's own version of a Black Friday. While the retailer still celebrates and joins in on the Black Friday madness, having its own sale event provides it global recognition in the shopping space. It also gives it the chance to say "thank you" to its paying members and get rid of old stock.


    Amazon Prime Day shopping tips

    As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:

    • Get deal alerts. If you've downloaded the Amazon App, you can choose to turn notifications on, meaning you'll get a buzz as soon as your favourite item goes on sale.
    • Know what a deal badge looks like. All Prime Day deals feature a blue badge, making them really easy to spot among the madness on Amazon.
    • Ask Alexa. Have you invested in your own Alexa or Echo device? Simply ask her about the Prime Day deals and you can hear all about them as you make your breakfast or clean up your home. Voice shopping is the new thing!
    • Create a wish list. With the plethora of products available on site, it's a good idea to create a list of all your must-have items. This will allow you to sort out exactly what you want, how much they cost, and how much of a discount they'll have. It also ensures you don't go a little crazy and buy unnecessary sale items on the day.
    • Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don't be pressured into clicking "Add to cart" on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
    • Read the fine print. In the US, some Prime Day deals, particularly on big-ticket electronics like TVs and computers, have hidden the brand name and model number until just before the sale drops, so you should make sure you double-check these details before jumping on a low price.
    • Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don't skip this step, unless you're already familiar with the product and know for sure it's what you want.
    • Compare prices. Other retailers are aware of the impact Amazon has had on the local marketplace, so don't be surprised to see even more competitive prices on offer from other stores over the Prime Day sale.

    Amazon Prime Day Frequently asked questions

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Written by

Lead shopping editor

Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age. Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters. See full bio

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