Pascale Helyar-Moray OAM is a multi award-winning entrepreneur who uses innovation as a means to solve big-picture problems. With a focus on superannuation, she draws on her extensive financial services experience to shine a light on financial literacy particularly as it applies to women. Pascale has a breadth of media experience, appearing on Channels 7 and 9, and being interviewed for leading national publications including the Australian Financial Review (AFR), The Australian, Money Magazine, Yahoo Finance among others. She is also a respected podcast guest, bringing the gender equality lens to conversations around superannuation, investments and financial literacy.
With a Masters of Commerce and Bachelor of Arts (Hons) both from the University of Sydney, Pascale’s multi-disciplinary expertise translates to media relations, strategic communications, and writing. She has just published her first book ‘Rich Woman, Poor Woman’. Prior to her startup life, Pascale held senior marketing roles at JPMorgan Asset Management, BT Financial Group and BNP Paribas. Passionate about gender equality, Pascale served as Director of Communications for the Australian Gender Equality Council. For her services to business and to women’s affairs, Pascale was awarded the Medal of the Order of Australia.
If you’re interested in a media interview with Pascale, please reach out to our PR team at aupr@finder.com
Expertise
- Superannuation
- Insurance
- Budgeting
- Entrepreneurship
- Innovation
- Capital raising
Experience
- Regular host, MC or panellist
- Contribution to Finder’s ‘The State of Women’s Wealth’ report
- Delivers regular keynotes on superannuation
- Winner: Female Fintech Leader of the Year, Women in Finance – Excellence, Women in Finance – Entrepreneur of the Year
- Author, Rich Woman, Poor Woman’
Education
- Master of Commerce (Marketing & Finance): University of Sydney | 2002
- Bachelor of Arts (Hons): University of Sydney | 1996
Featured publications
Latest articles by Pascale Helyar-Moray
3 articles written by this author
OMG my super just got hacked – what now?
Scared of getting your super hacked? Here are some things you can do to improve your account's security and protect your super fund.

Your super fund is merging – what it means for you
How are you impacted when two supers become one? Find out what you can expect when super fund mergers happen.

What to do when US tariffs impact your super
US tariffs have triggered global market volatility that's impacting superannuation balances, but staying calm, reviewing your investment mix, and focusing on long-term strategy can help weather the storm.
