![Scare tactics: How the pandemic has influenced fear-based marketing](https://www.finder.com.au/finder-au/wp-uploads/2021/08/DrPaulHarrison_Supplied_FinderX_450x250.jpg)
Scare tactics: How the pandemic has influenced fear-based marketing
Fear sells, but it's not always obvious – and it doesn't always work. Dr Paul Harrison explains why.
Read more…On Thursday 20th August at 12pm AEST, our Co-founder Fred Schebesta hosted a live stream roundtable chat on LinkedIn with Jeff Parker, Global CEO of WorldFirst, Michael Lane, Managing Director of Success Resources, and Mel Browne, Co-Founder of The Money Barre - to discuss the key impacts of coronavirus on small businesses and consumers across Australia. They chatted through what business will be like after COVID, what we need to do to pivot, and how to diversify and adapt to the "new normal" in a time where a strong online presence has never been more important.
Jeff took on the role of WorldFirst CEO in May 2020. He had previously held numerous board-level roles both at WorldFirst and within the FX industry across the globe. Jeff has spent years helping businesses large and small to plan their growth both on a domestic level and internationally. He now takes on the mantle of driving innovation for global businesses, enabling them to trade with one another seamlessly, and easier, faster, safer and cheaper than before. Jeff's career has seen him take roles on 4 continents, so he has a keen eye for what it means to do business globally.
Melissa is a successful entrepreneur, journalist, author and businesswoman. She's a multi-award winning serial entrepreneur: co-founder of The Money Barre, a financial planning firm for Gen X and Y, the co-founder & Director of Business at Thinkers.inq. She's also written four books: More Money for Shoes, Fabulous but Broke, the global best-seller Unf*ck your Finances and my most recent Budgets Don't Work (but this does). Her passion is to help people become empowered in both their finances and their business.
Michael is a successful entrepreneur and the current Managing Director of Success Resources. With over $1billion in sales through his businesses, Michael is considered an expert in the touring space having run more than 1400 events in the last 17 years. Michael is passionate about the entrepreneur scene and Success Resources has successfully run 500+ entrepreneurial events globally and has worked with the likes of Sir Richard Branson, Tony Robbins, and Grant Cardone.
Fear sells, but it's not always obvious – and it doesn't always work. Dr Paul Harrison explains why.
Read more…SPONSORED: As people continue to navigate the new norms of life in 2021, here's why flexibility is key for both business plans and spending patterns.
Read more…A concerning number of Australians are misinformed about the JobSeeker changes taking effect after March 31st, according to new research by Finder.
Read more…If you’re feeling tired after your first few weeks in the office, you’re not alone. Dr. Frank Chow explains why return-to-office exhaustion is real and how you can beat it.
Read more…Money expert Vanessa Stoykov explains how COVID-19 has affected some Australian's finances for the worst - and shares her top tips on what to do about it.
Read more…As we all adapt to COVID-normal practices, author and climate change advocate Natalie Isaacs explains why reusables are just as safe as single-use items.
Read more…As more of Australia opens up, Dr Paul Harrison looks at the impact of so much uncertainty – and why it's an important part of our response to coronavirus.
Read more…Scammers are capitalising on public fears around the pandemic, and Australians are being stung according to new Finder research.
Read more…Details on the most common scams to avoid during the coronavirus health crisis, plus tips for keeping your information safe online.
Read more…Cyber risk expert Mark Jones looks at how the pandemic is affecting online security issues both at home and at work – and what we can do about it.
Read more…Does "legal tender" mean you can always pay with notes and coins?
The right tools and approaches will help you and your business thrive – these tips and trends can help you find them.
Finder is working with not-for-profit Generation Entrepreneur to run a nationwide business building competition for high-school students in Australia.
Make your business environmentally friendly with one of AGL’s carbon neutral energy plans.
Fancy yourself a wordsmith? Here how to turn your abilities into cash, either in your extra time or as a career.
This guide will help you to grow your business with a YouTube channel.
Need help setting up an online store or website for business? We've got your back.
Get your remote employees online, working and being productive with this guide.
Looking for an app that makes it easier to manage your business? Find what you’re looking for in this comprehensive guide.