| Program feature | Coles Flybuys | Everyday Rewards |
|---|---|---|
| Earning points at the supermarket | 1 point per $1 spent No minimum spend | 1 point per $1 spent No minimum spend |
| Cash off shop rewards | 2,000 points = $10 value | 2,000 points = $10 value |
| Frequent flyer rewards | 2,000 Flybuys points = 1,000 Velocity Points | 2,000 Everyday Rewards points = 1,000 Qantas Points |
| Reward options | Rewards you can get with your points include:
| There are three reward options:
|
| Program partners | You can also earn points with many other brands, including:
| You can also earn points for spending with partner brands, including:
|
| Membership options | Coles Plus gives you unlimited free delivery plus double Flybuys for $19 a month. Coles Plus Saver gives you 10% off one shop a month (up to $50 off) plus double Flybuys for $7 a month. | Everyday Extra gives you 10% off one shop a month (at both Woolworths and Big W) and the ability to earn double points for $7 a month. |
| Point expiry | Flybuys points don't expire as long as you collect or redeem them at least once a year. | Any unused points balance of less than 2,000 points may be set to expire 18 months from the date on which you last scanned your rewards card at a participating store. |
The Coles Flybuys rewards program is free to join, with options to sign up online or in-person at participating stores.
Below, we've covered the highlights of this program. You can also check out the full guide to Flybuys for more details about the program.
At Coles supermarkets (including online), you'll earn 1 point per $1 spent when you scan your Flybuys card before paying. The same earn rate applies when you're shopping at Liquorland, First Choice Liquor and First Choice Liquor Market, as well as Kmart and Target.
You can also earn points per $1 spent with a number of other partners, which could cover your spending in the following major categories:
With so many different partners, the Flybuys program also offers many ways to use your points. Popular options include:
A unique feature of the Flybuys loyalty program is that it allows you to earn Velocity Status Credits for your shopping at Coles, Liquorland and First Choice Liquor.
All you need to do is add your Velocity details to your Flybuys account and scan your Flybuys card when you shop with one of these partners. You'll then earn 1 Status Credit for every $100 you spend, across multiple transactions, up to 10 Status Credits per month. This is one of the only ongoing ways to earn Status Credits when you're not flying, making it a key benefit for Velocity members.
You can't convert Flybuys Points to Qantas Points. The schemes are completely separate. Flybuys Points only convert to Velocity Points. Everyday Rewards Points only convert to Qantas Points.
We currently don't have a partnership for that product, but we have other similar offers to choose from (how we picked these ):
The Everyday Rewards program is also free to join either online or in a participating Woolworths Group store.
While you can get all the details of the Everyday Rewards program in our guide, here we've picked out the key features to compare with Flybuys.
Everyday Rewards offers you points for your everyday spending at the following stores:
You can earn bonus points on fresh fruit, veggies and Macro Wholefoods bought at Woolworths if you link your Everyday Rewards account to a Bupa health insurance account.
While these partners do give you a mix of ways to earn points, there are fewer partners compared to Flybuys.
Another major difference to Flybuys is that Everyday Rewards only offers three ways to use your points – two of which involve getting cash off your shop. The options are:
What about Woolworths credit cards?
As of 2023, there are no Woolworths credit cards on the market in Australia. Before this, the Woolworths credit cards available offered a choice of points that were converted to shopping gift cards or Qantas Points.
If you want to focus on earning points through just one of these programs, asking the following questions can help you choose between them:
While you can get more benefits and value from focusing on just one rewards scheme, it may be worth joining both Flybuys and Everyday Rewards so you can earn points when you shop at either supermarket.
Both schemes use an indirect earn model: you don't score airline points directly, but can convert your supermarket points into rewards points. The details are essentially identical: for each 2,000 reward points you transfer into the relevant frequent flyer scheme and you get 1,000 points in return. So this means you earn this many points:
Realistically, how many frequent flyer points could the average Australian earn purely from supermarket shopping? As an example, say you spend $200 a week on groceries. That works out to $10,400 per year.
Assuming one reward point per dollar, converted to half a Qantas or Velocity Point, you'd earn 5,200 frequent flyer points from a standard shop.
You can earn more by taking advantage of special offers or signing up for Coles Plus or Everyday Extras.
The 2 rewards programs are very similar. You can earn identical points, take advantage of special bonus points offers in the app, and redeem for retail items, gift cards or frequent flyer points (at the same rate for both Qantas and Velocity).
Flybuys has the edge in terms of rewards partners and items in the Flybuys store. Everyday Rewards is a better prospect if you care about Qantas Points and want more international rewards flights (if you just want domestic flights, both Qantas and Velocity are fine).
75% of Australian shoppers collect Everyday Rewards Points. 68% collect Flybuys.
Still not sure? Here's what our experts say?
"I use both the Flybuys and Everyday Rewards programs. While Flybuys can be used at more retailers, Everyday Rewards tends to offer a better return. It's even better if you exchange your rewards for Qantas Points. Doing this and using points for airline upgrades can give you double the value of spending on groceries."
"I am pretty much locked into the Flybuys ecosystem for geographic reasons. I am surrounded by Coles and Kmart and shop there all the time (too often). I only care about Flybuys for the Velocity Points, which I use for domestic reward flights to visit family. If I wanted more international reward flights and lived near a Woolies, I'd probably lean towards Everyday Rewards for the Qantas Points. "
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