Finder’s Editorial Guidelines

We value and respect our editorial independence.

Although we receive revenue and referral fees from advertising and affiliate links, we do not sell our opinions or tailor our analysis to maximise any partner’s commercial benefit. We are neither an agent, an associate nor a representative of any of the companies whose products and services we compare and analyse.

While we may facilitate referrals to external parties, we do not sell products or services and have no direct financial interest in the products and services we cover. This separation is reflected in our site’s Terms and Conditions, Privacy Policy and Disclaimer. As part of that policy, we do not publish provider Terms and Conditions or other regulatory documents on our site but instead refer our users to the provider site.

Sponsors, advertisers and partners do not approve our content or editorial direction.

If a commercial relationship is premised on another party’s capacity to influence our content or editorial direction, we’ll walk away from that relationship.

We will not publish advertising, advertorials or unreviewed content provided by external parties. We will not publish content that is, or appears to be, advertising material provided by a partner, advertiser or sponsor.

Our editorial team has full control over the content we publish and our editorial priorities.

The Editor-in-Chief or other staff members may, in some cases, choose to inform partners, sponsors and advertisers of content we’re about to publish but this is a courtesy and not an obligation.

We actively avoid conflicts (or potential conflicts) that may undermine our objectivity or compromise our reputation for honesty and fairness. Where we cannot, we will disclose accurately and honestly all known facts that would help a user make an informed decision.

Where we make mistakes, we respond quickly and make any required corrections immediately.

We understand the value of our reputation and we take all reasonable efforts to ensure our published content is accurate, complete and current at the time of publication.

No content is published without internal review and, where required, we’ll involve lawyers or subject matter experts in this verification process.

We think originality, and honesty, are central to our success.

Because we understand what’s involved in consistently producing exceptional and engaging content, we will never knowingly use, reference or incorporate another’s content without their knowledge and permission. We respect copyright.

We do, and will continue to, actively resist those parties that try to use copyright and trademark law to restrict consumers’ access to information about their products and services. We respect intellectual property but we won’t allow partners, advertisers or sponsors to use intellectual property laws to influence our content or editorial direction.

We want our content to be usable. So we prefer to publish clear, accessible and practical content. We appreciate that some issues are complex but we relish the challenge of making complex and complicated material both interesting and understandable. Where we fall short, we’ll correct and refine as required.

To assist our users, we’ll often include on our site links to other sites. We will review these links prior to publication and we will not link to offensive, inaccurate or improper material or sites.

Users who are referred to a third party understand that they will deal directly with the third party to apply, open or take up an offer. Terms and conditions of particular offers, including Disclosure and Regulated, are hosted on third-party websites to which we refer users.

This approach applies to the Target Market Determinations (TMDs) which must be published for some financial products in Australia. All TMDs are reviewed by our editorial, marketing and legal teams to ensure we comply with all our obligations. Finder's sitewide disclaimer includes information about TMDs and where to find them. However, in line with these guidelines, we will not explicitly mention individual TMDs and cannot include a link or PDF in our reviews. We will always aim to include the relevant information from a TMD in our reviews and product pages to help consumers make informed decisions, but will not include boilerplate text from them or cover every aspect of these documents.

We publish information. We do not provide advice.

We will publish tools, calculators, strategies and information that our users can use to make better, and better informed decisions, but we will never recommend a particular product or strategy as being appropriate for their needs and circumstances.

Where we consider that there may be a risk that the content we publish may be misinterpreted as advice, we will provide a clear disclaimer and recommend that they seek advice.

If a user, partner or other person has concerns about any content we’ve published, or if they have not had their concerns adequately addressed, they can refer the matter to us for a formal investigation.