Case study: Top entrepreneur on benefits of business cards
An award-winning Australian CEO shares her words of wisdom with Finder.
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With a background in copywriting, Cosgrove has managed to build a multi-million-dollar consulting business, Strategic Anarchy, and has partnered with the likes of Hermès, Deloitte and Virgin Australia.
She has given TED talks, claimed countless industry awards and is a certified media darling. So why are we talking to her about business cards?
Well, Cosgrove is a self-confessed fangirl regarding business cards and specifically American Express. Used responsibly, she says they can be an affordable and effective business tool. Here's what she had to say about business cards and how they can help.
Cash flow
No matter how successful an organisation is, poor cash flow can easily bring it to its knees. It's an issue that inflicts some industries more than others, which Cosgrove experienced first-hand when she expanded her business empire last year.
"For us, in our consulting business, managing cash flow has been easier because clients are recurring and they pay us upfront for the month," she told Finder. "But the ecommerce business I purchased last year is completely different."
Cosgrove's most recent business venture involves subscription boxes. She has to buy all of the stock, package it and have it ready to go before any money starts to roll in.
All up, it costs around $18,000 to $20,000 to fully replenish inventory. It's an expense that Cosgrove regularly puts on her American Express Qantas Business Rewards Card, which offers card members up to 51 days to pay for purchases1.
"Having extra days means I can buy my inventory, charge my clients, then use that money to put back on the card," said Cosgrove. "It makes life much easier knowing I have access to that money and that it's interest free for that period."
Employee expenses
Beyond helping with cash flow, Cosgrove says her business cards have helped with tracking employee expenses. Since she has an American Express Qantas Business Rewards Card, Cosgrove can apply for up to 99 complimentary employee cards2.
"All of my employees know to use the Amex Card first," she told Finder. "Everything automatically goes into Xero and it makes it easy to see who's spending what and where."
It also makes life easy for Cosgrove's accountant and bookkeeper who can see instant feeds of card transactions alongside bank account statements.
"They do the numbers and just send me the bill for the BAS quarterly," said Cosgrove. "There's no admin, which used to be the bane of my existence."
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Read more…Points
Unsurprisingly, points are also a big draw for business cards. Cosgrove's American Express Qantas Business Rewards Card lets card members earn up to 1.25 Qantas Points per $1 spent on everyday business expenses3.
These can then be redeemed for a whole raft of different goods or services, covering everything from kitchen appliances and home tech to flights and spa experiences. Other rewards cards may have their own points systems or loyalty programs.
Cosgrove recently used her Qantas Points for a new work laptop that would have cost close to $4,000 but was instead on offer for 400,000 points. She also used 127,000 points to slash the cost of a trip to Fiji, bringing the overall price down from roughly $11,000 to $3,000.
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