Medibank Life Insurance came in first place overall for customer satisfaction, scoring 4.27/5. It scored highly in all categories including customer service, features and benefits, ease of application and value for money. On average 91% of Australians surveyed nationally said Medibank is a trustworthy brand.
Life insurance - Direct
Most Loved
Loved brand
AAMI Life Insurance
AAMI life insurance is the second most popular life insurance provider in our survey. It gained an overall score of 4.18/5
ahm Life Insurance
ahm is the third most popular life insurance provider surveyed in our 2024 poll. It had an overall score of 4.16/5.
Top Value
Medibank Life Insurance came in first place for value for money, scoring 4.14/5. On average 91% of Australians surveyed said Medibank is a trustworthy brand.
Value
Budget Direct Life Insurance
Budget Direct life insurance placed second for value for money. It gained an overall score of 4.01/5.
AAMI Life Insurance
AAMI is the third for value for money in our 2024 poll. It had an overall score of 3.97/5.
Most Trusted
HCF Life Insurance came in first place overall for most trusted brand, scoring 4.63/5. On average 97% of Australians surveyed said HCF is a trustworthy brand.
Trusted brand
ahm Life Insurance
ahm life insurance placed second for most trusted brand. It gained an overall score of 4.57/5.
ANZ Insurance
ANZ is third for most trusted brand in our 2024 poll. It had an overall score of 4.56/5.
Legendary Service
Medibank Life Insurance came in first place overall for customer service, scoring 4.29/5.
Quality service
AAMI Life Insurance
AAMI life insurance placed second for customer service. It gained an overall score of 4.27/5.
ahm Life Insurance
ahm is third for customer service in our 2024 poll. It had an overall score of 4.27/5.
Life insurance - General
Most Loved
Australian Super Life Insurance came in first place overall for customer satisfaction, scoring 4.33/5. It scored highly in all categories including customer service, features and benefits, ease of application and value for money. On average 97% of Australians surveyed nationally said Australian Super is a trustworthy brand.
Loved brand
Hostplus Life Insurance
Hostplus life insurance is the second most popular life insurance provider in our survey. It gained an overall score of 4.22/5.
CommBank Life Insurance
CommBank is the third most popular life insurance surveyed in our 2024 poll. It had an overall score of 4.18/5.
Top Value
Australian Super Life Insurance came in first place for value for money, scoring 4.23/5. On average 97% of Australians surveyed said Australian Super is a trustworthy brand.
Value
Hostplus Life Insurance
Hostplus life insurance placed second for value for money. It gained an overall score of 4.21/5.
CommBank Life Insurance
CommBank is the third for value for money in our 2024 poll. It had an overall score of 3.97/5.
Most Trusted
Australian Super Life Insurance came in first place overall for most trusted brand, scoring 4.72/5. On average 97% of Australians surveyed said Australian Super is a trustworthy brand.
Trusted brand
Hostplus Life Insurance
Hostplus life insurance placed second for most trusted brand. It gained an overall score of 4.58/5.
CommBank Life Insurance
CommBank is third for most trusted brand in our 2024 poll. It had an overall score of 4.57/5.
Legendary Service
CommBank Life Insurance came in first place overall for customer service, scoring 4.12/5.
Quality service
Suncorp Life Insurance
Suncorp life insurance placed second for customer service. It gained an overall score of 4.1/5.
Australian Super Life Insurance
Australian Super is third for customer service in our 2024 poll. It had an overall score of 4.08/5.
How we picked our Life Insurance Customer Satisfaction Awards
Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards program. Aussies rate brands within a product category across a range of metrics, including 'value for money' and 'customer service'. Finder worked with leading data, insights and consulting company, Dynata to survey customers and collect their responses.
- We used the following metrics to assess brands, and asked customers:
- if they thought the brand was trustworthy/reliable. This result was scored out of 5 as a percentage. For example, if 80% of customers said they thought a brand was trustworthy/reliable, it received a score of 4 out of 5.
- how they would rate each Life Insurer overall on a scale between 1 and 5 and in terms of: Customer service, features and benefits, ease of application and value for money.
The final scores were calculated as follows:
Award | Weightings |
---|---|
Most Loved | |
Most Trusted | |
Top Value | |
Legendary Service |
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Survey customers received an incentive arranged by Dynata. Read our Advertiser Disclosure.
Meet our experts
Piyush Pillai, Insights analyst
Piyush is an insights analyst at Finder and is responsible for developing the methodology for Finder's Product Awards. He holds an MBA from Macquarie University and a MSc in Banking and Finance from the University of London.
Peta Taylor, Publisher for Insurance
Peta is passionate about demystifying complex insurance products to help users make well educated decisions with confidence. She is part of Finder's insurance awards team and works alongside editorial and insights experts to bring users the best insurance products every year.
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