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Life Insurance Customer Satisfaction Awards 2024

We asked 500+ Australians to rate their life insurer for customer service, value for money and more — these are the winners.

Life insurance - Direct

Most Loved

Most Loved badge
Medibank Life Insurance logo

Medibank Life Insurance came in first place overall for customer satisfaction, scoring 4.27/5. It scored highly in all categories including customer service, features and benefits, ease of application and value for money. On average 91% of Australians surveyed nationally said Medibank is a trustworthy brand.

Loved brand

AAMI Life Insurance logo

AAMI Life Insurance

AAMI life insurance is the second most popular life insurance provider in our survey. It gained an overall score of 4.18/5

ahm Life Insurance logo

ahm Life Insurance

ahm is the third most popular life insurance provider surveyed in our 2024 poll. It had an overall score of 4.16/5.

Top Value

Top Value badge
Medibank Life Insurance logo

Medibank Life Insurance came in first place for value for money, scoring 4.14/5. On average 91% of Australians surveyed said Medibank is a trustworthy brand.

Value

Budget Direct Life Insurance logo

Budget Direct Life Insurance

Budget Direct life insurance placed second for value for money. It gained an overall score of 4.01/5.

AAMI Life Insurance logo

AAMI Life Insurance

AAMI is the third for value for money in our 2024 poll. It had an overall score of 3.97/5.

Most Trusted

Most Trusted badge
HCF Life Insurance logo

HCF Life Insurance came in first place overall for most trusted brand, scoring 4.63/5. On average 97% of Australians surveyed said HCF is a trustworthy brand.

Trusted brand

ahm Life Insurance logo

ahm Life Insurance

ahm life insurance placed second for most trusted brand. It gained an overall score of 4.57/5.

ANZ Insurance logo

ANZ Insurance

ANZ is third for most trusted brand in our 2024 poll. It had an overall score of 4.56/5.

Legendary Service

Quality service

AAMI Life Insurance logo

AAMI Life Insurance

AAMI life insurance placed second for customer service. It gained an overall score of 4.27/5.

ahm Life Insurance logo

ahm Life Insurance

ahm is third for customer service in our 2024 poll. It had an overall score of 4.27/5.

Life insurance - General

Most Loved

Most Loved badge
Australian Super Life Insurance logo

Australian Super Life Insurance came in first place overall for customer satisfaction, scoring 4.33/5. It scored highly in all categories including customer service, features and benefits, ease of application and value for money. On average 97% of Australians surveyed nationally said Australian Super is a trustworthy brand.

Loved brand

Hostplus Life Insurance logo

Hostplus Life Insurance

Hostplus life insurance is the second most popular life insurance provider in our survey. It gained an overall score of 4.22/5.

CommBank Life Insurance logo

CommBank Life Insurance

CommBank is the third most popular life insurance surveyed in our 2024 poll. It had an overall score of 4.18/5.

Top Value

Top Value badge
Australian Super Life Insurance logo

Australian Super Life Insurance came in first place for value for money, scoring 4.23/5. On average 97% of Australians surveyed said Australian Super is a trustworthy brand.

Value

Hostplus Life Insurance logo

Hostplus Life Insurance

Hostplus life insurance placed second for value for money. It gained an overall score of 4.21/5.

CommBank Life Insurance logo

CommBank Life Insurance

CommBank is the third for value for money in our 2024 poll. It had an overall score of 3.97/5.

Most Trusted

Most Trusted badge
Australian Super Life Insurance logo

Australian Super Life Insurance came in first place overall for most trusted brand, scoring 4.72/5. On average 97% of Australians surveyed said Australian Super is a trustworthy brand.

Trusted brand

Hostplus Life Insurance logo

Hostplus Life Insurance

Hostplus life insurance placed second for most trusted brand. It gained an overall score of 4.58/5.

CommBank Life Insurance logo

CommBank Life Insurance

CommBank is third for most trusted brand in our 2024 poll. It had an overall score of 4.57/5.

Legendary Service

Quality service

Suncorp Life Insurance logo

Suncorp Life Insurance

Suncorp life insurance placed second for customer service. It gained an overall score of 4.1/5.

Australian Super Life Insurance logo

Australian Super Life Insurance

Australian Super is third for customer service in our 2024 poll. It had an overall score of 4.08/5.

How we picked our Life Insurance Customer Satisfaction Awards

Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards program. Aussies rate brands within a product category across a range of metrics, including 'value for money' and 'customer service'. Finder worked with leading data, insights and consulting company, Dynata to survey customers and collect their responses.

  • Customers were asked to review a range of products they purchased or used recently.
  • The recency period varied from within the last year to within 5 years, depending on the category.
  • For each brand within a product group, a minimum sample size was established, with the sample sizing varying by product category. Brands that received fewer than 25 to 30 responses did not qualify for consideration for a Finder Customer Satisfaction Award. There was also a maximum limit of 35 responses per brand in each product category, with some exceeding this slightly.
    • We used the following metrics to assess brands, and asked customers:
      • if they thought the brand was trustworthy/reliable. This result was scored out of 5 as a percentage. For example, if 80% of customers said they thought a brand was trustworthy/reliable, it received a score of 4 out of 5.
      • how they would rate each Life Insurer overall on a scale between 1 and 5 and in terms of: Customer service, features and benefits, ease of application and value for money.

    The final scores were calculated as follows:

    AwardWeightings
    Most Loved
  • The average of all metrics scored
  • Most Trusted
  • Whether or not the brand is trustworthy/reliable: 80%
  • All other pillars: 20%
  • Top Value
  • "Value for money" pillar: 80%
  • All other pillars: 20%
  • Legendary Service
  • "Customer Service": 80%
  • All other pillars: 20%
  • If a brand no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name.
  • The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
    • Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Survey customers received an incentive arranged by Dynata. Read our Advertiser Disclosure.

      Meet our experts

      Piyush Pillai

      Piyush Pillai, Insights analyst

      Piyush is an insights analyst at Finder and is responsible for developing the methodology for Finder's Product Awards. He holds an MBA from Macquarie University and a MSc in Banking and Finance from the University of London.

      Peta Taylor

      Peta Taylor, Publisher for Insurance

      Peta is passionate about demystifying complex insurance products to help users make well educated decisions with confidence. She is part of Finder's insurance awards team and works alongside editorial and insights experts to bring users the best insurance products every year.

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