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Pet Insurance Customer Satisfaction Awards 2024

We asked 400+ Australians to rate their pet insurer based on customer service, value for money, benefits and more.

The Finder Customer Satisfaction Awards are decided by the only votes that really matter – yours. We asked pet insurance customers to tell us about their experiences. Now we can reveal what they said.

Most Loved

Most Loved badge
RSPCA Pet Insurance logo

RSPCA Pet Insurance came in first place overall, scoring 4.39/5. Of the people surveyed, 97% said RSPCA is trustworthy and reliable. It also scored particularly highly for customer service and ease of application.

Loved brand

Bow Wow Meow Pet Insurance logo

Bow Wow Meow Pet Insurance

Bow Wow Meow ranked in second place, gaining an overall score of 4.34/5. 94% of people surveyed said they believe Bow Wow Meow is trustworthy and reliable. It scored particularly high for its customer service.

Bupa Pet Insurance logo

Bupa Pet Insurance

Bupa ranked in third place, gaining an overall score of 4.27/5. 97% of people surveyed said they think Bupa is trustworthy and reliable.

Top Value

Top Value badge
Bupa Pet Insurance logo

Bupa Pet Insurance came in first place for value for money, scoring 4.14/5. It also scored particularly well for features and benefits.

Value

RSPCA Pet Insurance logo

RSPCA Pet Insurance

RSPCA Pet Insurance came in second place in the value for money category, scoring 4.10/5. It also scored particularly well for features and benefits.

Petbarn Pet Insurance logo

Petbarn Pet Insurance

Petbarn Pet Insurance came in third place for value for money, scoring 4.06/5.

Most Trusted

Most Trusted badge
RSPCA Pet Insurance logo

RSPCA Pet Insurance came in first place for the most trusted category, scoring 4.74/5. Of the people surveyed, 97% said they believe RSPCA is trustworthy and reliable.

Trusted brand

Bupa Pet Insurance logo

Bupa Pet Insurance

Bupa Pet Insurance came in second place for most trusted, scoring 4.71/5. Of the people surveyed, 97% said they believe Bupa is trustworthy and reliable.

Bow Wow Meow Pet Insurance logo

Bow Wow Meow Pet Insurance

Bow Wow Meow Pet Insurance came in third place, scoring 4.61/5. Of the people surveyed, 94% said they believe Bow Wow Meow is trustworthy and reliable.

Legendary Service

Legendary Service badge
RSPCA Pet Insurance logo

RSPCA Pet Insurance came in first place for legendary service, scoring 4.40/5. It scored highly across all areas including ease of appliction and features and benefits.

Quality service

Bow Wow Meow Pet Insurance logo

Bow Wow Meow Pet Insurance

Bow Wow Meow Pet Insurance came in second place, scoring 4.39/5. It scored particularly well for ease of application as well as customer service.

Petbarn Pet Insurance logo

Petbarn Pet Insurance

Petbarn Pet Insurance came in third place, scoring 4.29/5.

How we picked our Pet Insurance Customer Satisfaction Awards

Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards program. Aussies rate brands within a product category across a range of metrics, including 'value for money' and 'customer service'. Finder worked with leading data, insights and consulting company, Dynata to survey customers and collect their responses.

  • Customers were asked to review a range of products they purchased or used recently.
  • The recency period varied from within the last year to within 5 years, depending on the category.
  • For each brand within a product group, a minimum sample size was established, with the sample sizing varying by product category. Brands that received fewer than 25 to 30 responses did not qualify for consideration for a Finder Customer Satisfaction Award. There was also a maximum limit of 35 responses per brand in each product category, with some exceeding this slightly.
    • We used the following metrics to assess brands, and asked customers:
      • if they thought the brand was trustworthy/reliable. This result was scored out of 5 as a percentage. For example, if 80% of customers said they thought a brand was trustworthy/reliable, it received a score of 4 out of 5.
      • how they would rate each Pet Insurer overall on a scale between 1 and 5 and in terms of: Customer service, features and benefits, ease of application and value for money.

    The final scores were calculated as follows:

    AwardWeightings
    Most Loved
  • The average of all metrics scored
  • Most Trusted
  • Whether or not the brand is trustworthy/reliable: 80%
  • All other pillars: 20%
  • Top Value
  • "Value for money" pillar: 80%
  • All other pillars: 20%
  • Legendary Service
  • "Customer Service": 80%
  • All other pillars: 20%
  • If a brand no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name.
  • The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
    • Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Survey customers received an incentive arranged by Dynata. Read our Advertiser Disclosure.

      Meet our experts

      Piyush Pillai

      Piyush Pillai, Insights analyst

      Piyush is an insights analyst at Finder and is responsible for developing the methodology for Finder's Product Awards. He holds an MBA from Macquarie University and a MSc in Banking and Finance from the University of London.

      Peta Taylor

      Peta Taylor, Publisher for Insurance

      Peta is passionate about demystifying complex insurance products to help users make well educated decisions with confidence. She is part of Finder's insurance awards team and works alongside editorial and insights experts to bring users the best insurance products every year.

      Explore our past Award winners

      Peta Taylor's headshot
      Written by

      Publisher of Insurance

      Peta Taylor is a publisher at Finder, working across all of insurance. She's been analysing product disclosure statements and publishing articles for over 2 years. Peta is passionate about demystifying complex insurance products to help users make well educated decisions with confidence. Peta is part of Finder's insurance awards team and works alongside editorial and insights experts to bring users the best insurance products every year. See full bio

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