How to earn Velocity Points with Coles and Flybuys

The Velocity and Flybuys partnership lets you to get frequent flyer points for your shopping at Coles and other Flybuys partners. You can convert Flybuys points into Velocity Points at a rate of 1,000 Flybuys for 500 Velocity Points, and also earn 1 Velocity Status Credit per $100 spent at Coles, Liquorland and First Choice Liquor (up to 10 Status Credits per month).

Learn how to link your rewards accounts to earn Velocity Points at Coles, the terms and conditions to be aware of, and the most commonly asked questions about the Flybuys and Velocity partnership.

How can I earn Velocity rewards at Coles?

To get Velocity Points and Status Credits for your shopping at Coles and other Flybuys partners, you need active memberships for both loyalty programs. Signing up is easy and can be done online, with both Flybuys and Velocity memberships being free to join.

Once you are a member of these programs, you can link your membership accounts so you can start getting frequent flyer benefits at Coles supermarkets and other Flybuys partners.

How do I link my Flybuys account to my Velocity Frequent Flyer account?

1. Go to www.flybuys.com.au and log in to your account.
2. Click on “My Account” and then select “Linked Accounts” from the menu.
3. Select “Velocity Frequent Flyer” from the list of partners you can link with.
4. Enter your Velocity membership number, full name and date of birth, then click “Add account” to complete the process.

After you have linked your accounts, you can start enjoying Velocity reward benefits through the Flybuys program.

Where can I earn Flybuys points?

Your Flybuys membership allows you to earn points for your spending at Coles supermarkets, co-branded Coles and Shell service stations, Kmart, Target, First Choice Liquor and other program partners. Most of these partners offer 1 Flybuys point per $1 spent, and a minimum of 1,000 Flybuys points are needed to redeem 500 Velocity Points.

How do I convert Flybuys to Velocity Points?

1,000 Flybuys points are needed to redeem 500 Velocity Points. To convert your Flybuys points:

1. Log in to your Flybuys account.
2. Select the “Rewards” tab.
3. Click on the “Travel & Fun” category.
4. Scroll down to “Travel” and select “Velocity Frequent Flyer”.
5. Choose the number of points you wish to convert, agree to the terms and conditions and click “Transfer now” to finalise the redemption.

Alternatively, you can make a redemption by calling the Flybuys Service Centre on 13 11 16.

How do I earn Velocity Frequent Flyer Status Credits at Coles?

Status Credits hhelp you move up in Velocity membership levels, with each level offering more privileges such as higher point earning rates, lounge access for you (and at higher status levels, your guests), free economy X seating, and additional baggage allowances. Below are the key details of how to earn Velocity Status Credits at Coles.

• Spending requirements. When you shop at Coles, Coles Online, Liquorland or First Choice Liquor and provide your Flybuys details, you will earn 1 Status Credit for every $100 spent. Note that only whole Status Credits will be awarded.
• Monthly limits. You can earn up to a maximum of 10 Status Credits per month. This is equivalent to $1,000 spending at participating stores.
• Account details. At the end of each calendar month, the Status Credits you’ve earned through Flybuys will be added to your Velocity account. Note that it may take up to two weeks after the end of the month for Status Credits to be reflected on your Velocity membership.

Our expert says

"In a typical year, I earn 50,000 Velocity Points through Flybuys - it's a great way to fly free just from my regular supermarket shopping. The trick? Take advantage of relevant bonus points offers, that's what gets the points soaring. But that doesn't many taking every one - I'm not buying dog food for points until I actually buy a dog!"

Angus Kidman

Editor-at-large

Is it worth transferring Flybuys to Velocity?

It can be worth transferring Flybuys points to Velocity Points if you have travel plans in the next 12 months, especially if you are saving towards Business and First Class flights. If you plan to boost your Velocity balance via Flybbuys, keep the following in mind to help you make the most of it:

• You can only have 1 linked Flybuys and Velocity accounts. Only 1 Velocity membership can be linked to a Flybuys household at any one time. This linked Velocity Frequent Flyer member will earn Status Credits when they scan their Flybuys card on eligible purchases at Coles, Coles Online, Liquorland and First Choice Liquor, and can also transfer Flybuys points to their account. The linked Velocity membership can be changed at any time by any member of the Flybuys household.
• You'll need to transfer a minimum amount of points. There is a minimum transfer of 1,000 Flybuys points for 500 Velocity Points.
• The points earn rate is different for Flybuys and Velocity. Most Flybuys partners offer 1 Flybuys point per $1 spent, which works out to be 0.5 Velocity Points per $1 after conversion. This is comparable with the transfer rate for Everyday Rewards to Qantas Points.
• Points will expire! Both Flybuys and Velocity have specific conditions around points expiry. For Flybuys, your points will not expire as long as you collect or redeem points at least once a year. For Velocity, your points will not expire as long as you are an active member, which requires you to earn or redeem points within a 24-month period.
• Ensure you know your way around eligible purchases. Eligible spending for Status Credits excludes tobacco and tobacco-related products, charity donations and gift card purchases.

If you’re a Velocity member, this partnership gives you an easy way to earn frequent flyer points and Status Credits for your grocery shopping. If you don’t regularly fly with Virgin Australia, you may want to consider transferring Flybuys points to Etihad Guest Miles or look at earning Qantas Points through Everyday Rewards so that you can get frequent flyer benefits for your preferred program.

Finder survey: What is the main frequent flyer program people earn points for with a credit card?

Frequently asked questions

• Can I get Velocity Points at Coles?

  Technically you will still earn Flybuys points when you shop at a participating Coles store and scan your Flybuys card. But once you have earned 1,000 Flybuys, you can convert them to 500 Velocity Points. This works out to be around 0.5 Velocity Points per $1 spent at Coles.

• How long will it take for Status Credits to be added to my Velocity account from shopping at Coles?

  Status Credits are calculated at the end of each calendar month and may take up to two weeks after that to be credited to your Velocity account.

• How long does it take to transfer Flybuys points to Velocity?

  According to Flybuys, transferred points should show up in your Velocity account almost immediately.

• What is 10,000 Coles points worth?

  When you earn 10,000 Flybuys points at Coles, that's worth $50.

• I forgot to scan my Flybuys card at Coles. Can I still get Velocity Status Credits and points?

  If you forget to scan your Flybuys card at a participating store, call Flybuys on 13 11 16 and provide your receipt details to get eligible points and credits added to your account. Alternatively, you have seven days to return to the Coles store with your receipt and Flybuys card so that you can get the points credited to your account.

• Do I need to swipe my Velocity membership card at Coles to earn Status Credits?

  No, you simply need to scan your Flybuys card to earn 1 Status Credit per $100 spent.

• What do I need to upgrade my Velocity membership level?

  In order to get Silver, Gold or Platinum Velocity membership, you need to earn a set number of Status Credits and have flown in the required Eligible Sectors:

  Membership level	Status Credits for upgrade	Eligible sectors flown for upgrade
  Silver	250	2
  Gold	500	4
  Platinum	1,000	8

  From 1 April 2025, Eligible sectors will be removed from the program.

• What’s the maximum amount of Status Credits I can earn through Flybuys each year?

  You can earn up to 120 Status Credits each year by shopping at Coles and other eligible partners. Note that this would require you to make $1,000 worth of eligible purchases each month, for a total of $12,000 purchases per year.

Written by

Amy Bradney-George

Journalist

Amy is an experienced journalist with over 16 years of experience, contributing to major publications like Money Magazine, The Sydney Morning Herald, and ABC News Australia. Specialising in personal finance, she frequently appeared in media outlets and on radio. Amy holds a Bachelor of Arts in Journalism and Drama from Griffith University and earned RG146 certifications in Tier 1 Generic Knowledge and Tier 2 General Advice Deposit Products, ensuring her expertise is grounded in current financial regulations. Amy was Finder's Senior Writer for Credit Cards from 2016 to 2024. See full bio

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