Australians have had a front-row seat to the devastating consequences of climate change over the past few years, from the summer bushfires of 2020 to the recent floods in the eastern states. Despite the pandemic, climate change has become increasingly front-of-mind for consumers and in politics.
Our report finds Australians are more concerned about the environment than they were one year ago, and are more likely to make sustainable changes in their lives. Interestingly, we find the largest improvements in green attitudes and behaviours are among those who are statistically more averse to or sceptical of environmentalism: men, older generations and regional dwellers.
We explore the drivers of eco-friendly behaviour, how social influence can be used to reshape consumer behaviour in today's hyper-connected world, and some of the challenges associated with going green. We analyse how much money different sustainable behaviours could save consumers, as well as their environmental benefits. We draw on insights from Finder's team of experts on how consumers can make small changes that benefit their finances and the planet in one fell swoop.
You can access the full report here.
Since releasing last year's Green Consumer Report 2021, Australians have become more concerned about the planet. We compared the year ending April 2022 to the year ending April 2021, and found the percentage of people who are not at all concerned about their carbon footprint dropped from 35% to 31%. The percentage who are extremely concerned increased from 12% to 14%.
Making sustainable changes does not have to be expensive. Finder analysis found a number of green choices could actually save money, and some of the simplest switches have the largest impact on carbon emissions.
While our research found most Australians are concerned about their carbon footprints, three in four (76%) agree it's hard to know which products or services are truly better for the environment.
Fortunately, Finder has done the hard work through the Finder Green Awards, which highlight the top companies paving the way in sustainability. From superannuation to cleaning products, the Awards are a great place to start for those looking to switch to environmentally friendly alternatives.
Visit the Finder Green Awards hub page to see the list of winners in 2024.
Download Finder's Green Consumer Report 2022.
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Finder's Property Investment Index predicts price growth in each suburb across Australia's major cities. Find out how your suburb stacks up.
Finder's Property Investment Index predicts price growth in each suburb across Australia's major cities. Find out how your suburb stacks up.
Finder's Property Investment Index predicts price growth in each suburb across Australia's major cities.
Finder's Property Investment Index predicts price growth in each suburb across Australia's major cities.
Finder's Property Investment Index predicts price growth in each suburb across Australia's major cities.
Finder's Property Investment Index predicts price growth in each suburb across Australia's major cities. Find out how your suburb stacks up.
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