Finder acquires Grow My Money to help shoppers turn spending into future wealth
Finder today announced it has acquired Grow My Money, an Australian based cashback platform that turns everyday spending into home loan and superannuation contributions.
Through Grow My Money, consumers can shop thousands of Australia's leading brands, such as Appliances Online, Chemist Warehouse and The Good Guys by linking their credit or debit card or by shopping through the website.
Retailers offer cashback of up to 20% of their spend – paid automatically into the user's nominated mortgage account or superannuation fund – chipping away at debt and boosting super balances in the process.
On average, users get 2% of their spending credited back to their nominated account.
When you remove housing costs, Finder data shows the average Aussie household spends $2,010 a week on living expenses. That could mean an extra $2,090 of cashback a year paid towards mortgage debt or retirement savings.
Over 30 years, this amount contributed annually could grow a super account to $629,789*.
Finder's CEO Frank Restuccia is excited to welcome Grow My Money into the Finder Group.
"Investing for the future is so important and super and property are two of the biggest assets you can build in your life.
"Grow My Money presents an exciting opportunity to acquire a fast-growing rewards platform with significant potential for further expansion.
"The Grow My Money team have successfully built a loyal customer base experiencing a boost to their long term financial position without paying an extra cent from their paycheck."
Pascale Helyar-Moray, founder of Grow My Money and recent recipient of the Medal of the Order of Australia in 2024 for service to business and to women's affairs, said the platform turns necessary spending into a future nest egg.
"Aussies are doing everything they can to reduce their expenses with little left over to grow their wealth.
"This innovation basically means bonus money is paid into your home loan or superannuation account as you go about your life.
"As living costs skyrocket, these cashback amounts become even more meaningful."
With women increasingly managing household finances, a substantial 66% of Grow My Money members are female.
Although the service was created with women in mind, it is open to everyone aged 14–75, regardless of gender or work status.
Finder data revealed that 53%, an estimated 11 million Aussies, don't think they'll have enough in their super to get by in retirement.
This is particularly acute for women as 62% aren't sure they will be able to stop working, compared to 44% of men.
Helyar-Moray said she wants to close the gap.
"It's unrealistic to think you can cut back all spending, but pairing sound budgeting with monthly top-ups, can get you further ahead than you might think.
"The super balances of women don't accurately reflect their extremely valuable contribution to society. No woman should be facing financial stress in retirement."
Grow My Money, and its workforce, will continue to operate in its own right and brand, benefiting from sharing resources across the wider Finder Group.
*Assumptions: $50,000 starting balance, $2,090 added annually, compounding annually, 30 years to retirement, median net return of 7.4%p.a. (over 10 years, balanced fund category): Source: moneysmart.gov.au
Do you think you'll have enough superannuation to get by in retirement?
| Women | Men | |
| I'm not sure if I will or not | 34% | 22% |
| No, not in my super or other investments combined | 28% | 22% |
| Yes, I'll have enough to get by but will probably have to cut back on my spending | 19% | 24% |
| Yes, I'm confident I'll have enough money to live comfortably in retirement | 11% | 23% |
| No, not in my super, but I'll have enough through other investments | 8% | 8% |
| Source: Finder survey of 1,049 respondents, July 2024 |  |