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Alphabet (GOOGL) is an Internet and information business based in California. The company has two segments: Google and Other Bets. Google includes platforms such as Google Search, Gmail, Chrome, Android, Google Drive, YouTube and Google Maps. Other Bets is involved in selling Internet and TV services as well as licensing and research and development services.
How to buy shares in Alphabet
- Compare share trading platforms. To buy shares in a company listed in the US from Australia you'll need to find a trading platform that offers access to US stock markets. Look for a platform with low brokerage and foreign exchange fees.
- Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
- Search for Alphabet. Find the share by name or ticker symbol: GOOGL. Research its history to confirm it's a solid investment that matches your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Alphabet reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
- Decide on how many to buy. At last close price of US$178.12, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Alphabet, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Alphabet. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.
Have Alphabet's shares ever split?
Alphabet's shares were split on a 20:1 basis on 17 July 2022. So if you had owned 1 share the day before the split, the next day you would own 20 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.
Alphabet shares at a glance
Information last updated 2024-11-14.
| 52-week range | US$127.5841 - US$191.4958 |
|---|---|
| 50-day moving average | US$165.1836 |
| 200-day moving average | US$163.1371 |
| Target price | US$209.7046 |
| PE ratio | 23.695 |
| Dividend yield | US$0.4 (0.45%) |
| Earnings per share (TTM) | US$7.41 |
Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.
Alphabet price performance over time
Historical closes compared with the last close of $178.12
| 1 week (2024-11-13) | -0.42% |
|---|---|
| 1 month (2024-10-18) | 9.00% |
| 3 months (2024-08-20) | 6.54% |
| 6 months (2024-05-20) | 0.68% |
| 1 year (2023-11-20) | 30.73% |
|---|---|
| 2 years (2022-11-18) | 82.82% |
| 3 years (2021-11-19) | 19.60% |
| 5 years (2019-11-20) | 173.64% |
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Is it a good time to buy Alphabet stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Alphabet share price volatility
Over the last 12 months, Alphabet's shares have ranged in value from as little as US$127.5841 up to US$191.4958. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.034. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).
To put Alphabet's beta into context you can compare it against those of similar companies.
- Apple (AAPL.US): 1.24
- Microsoft Corporation (MSFT.US): 0.904
- Facebook (FB.US): 1.3761
Alphabet financials
| Revenue TTM | US$339.9 billion |
|---|---|
| Operating margin TTM | 32.31% |
| Gross profit TTM | US$156.6 billion |
| Return on assets TTM | 16.48% |
| Return on equity TTM | 32.1% |
| Profit margin | 27.74% |
| Book value | 25.613 |
| Market capitalisation | US$2.2 trillion |
| EBITDA | US$123.5 billion |
TTM: trailing 12 months
Alphabet share dividends
Dividend payout ratio: 7.96% of net profits
Recently Alphabet has paid out, on average, around 7.96% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.45% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Alphabet shareholders could enjoy a 0.45% return on their shares, in the form of dividend payments. In Alphabet's case, that would currently equate to about $0.4 per share.
While Alphabet's payout ratio might seem low, this can signify that Alphabet is investing more in its future growth.
Alphabet's most recent dividend payout was on 15 December 2024. The latest dividend was paid out to all shareholders who bought their shares by 8 December 2024 (the "ex-dividend date").
Alphabet's dividend payout ratio is perhaps best considered in relation to those of similar companies.
- Apple (AAPL.US): 14.67%
- Microsoft Corporation (MSFT.US): 25.41%
- Facebook (FB.US): 0.00% (does not pay dividend)
Alphabet's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Alphabet's total ESG risk score
Total ESG risk: 20.35
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
To gain some more context, you can compare Alphabet's total ESG risk score against those of similar companies.
- Apple (AAPL.US): 26.15
- Microsoft Corporation (MSFT.US): 18.94
Alphabet's environmental score
Environmental score: 3.52/100
Alphabet's social score
Social score: 6.37/100
Alphabet's governance score
Governance score: 7.99/100
Alphabet's controversy score
Controversy score: 4/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.
Wondering how that compares? Below are the controversy scores of similar companies.
Environmental, social, and governance (ESG) summary
Alphabet Inc Class A was last rated for ESG on: 2019-01-01.
| Total ESG score | 20.35 |
|---|---|
| Total ESG percentile | 29.34 |
| Environmental score | 3.52 |
| Social score | 6.37 |
| Governance score | 7.99 |
| Level of controversy | 4 |
Alphabet overview
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Past developments
October 26: Alphabet has had its worse single day on the stock market since the March 2020 drop due to the coronavirus pandemic. Even though it beat revenue and earnings estimates, Google Cloud underperformed compared to Microsoft which saw its cloud business grow.
Alphabet in the news
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